PLANNED PARENTHOOD OF THE COLUMBIA WILLAMETTE
96% of Planned Parenthood's services are preventative (like STD testing, annual exams and birth control). But anti-abortionists had long since hijacked that message. Our challenge: Put Planned Parenthood back on top as the caretaker of your sexual health. I figured, Who in this country is more qualified to speak up about sex? So we brought the subject out of the closet via an odd and all-too-real guidance counselor character, sparking a nationwide dialog.
Anthem
Website (launch)
Web videos montage
Print and water closet
Radio